The Importance Of Value And Information In Assessing Market Competitiveness Using IT Portfolio Theory: A Study Of American Express, An Essay.
IT Portfolio Theory and Its Relevance in Business ValueThe current study is concerned with the importance of value and information in the context of identifying the degree of competitiveness. Along with that, this is conducted by using the conceptuality of the IT Portfolio Theory. The study concerns the working process of American Express in a similar context. In addition, the incorporation of the RBV model is present in the mentioned study. T…
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