Strategic Innovation And Its Application In The Oil And Gas Industry

Seven DimensionsStrategic innovation can be defined as the process of redesigning or reinventing the corporate strategies of a company, in order to boost the growth of the business, to generate value for not only the company, but consumers as well and lastly, for creating a competitive advantage in this globally competitive market (Mootee, 2013). A number of aspects are considered under strategic innovations, for instance, the products or serv…