How Tesco And Sainsbury’s Use Loyalty Cards To Capture Customer Data

Customers’ Data Capture StrategiesIn recent times almost all the retailers have introduced loyalty cards to acquire customer personal information. Tesco and Sainsbury, the two leading grocery stores of the UK have implemented the loyalty and rewards card system and have been greatly benefitted so far despite some glitches. The companies also encourage customers for card subscription and advice to keep on using the loyalty cards. The more …