Healthcare Strategic Planning and Marketing

Successful strategic planning efforts are the product of strategic leadership. Strategic leadership is the combination of strategic thinking and strategic management. A critical component of any initiative is a thorough SWOT analysis that includes possible ethical considerations or conundrums.

For your final project in Unit VIII, you will fill the role as a newly hired quality executive at a midsized health system. The health system has developed a bad reputation for a lack of quality in care provided to patients. The board of directors is looking to you to lead efforts in the organization becoming an accountable care organization (ACO).

As you continue working toward that Unit VIII final project in this unit, you will complete the SWOT analysis and ethical considerations worksheet, as an executive that is organizing the development of an organizational ACO. The response to each question on the worksheet must be a minimum of one page.

By submitting this assignment, I verify that I am submitting an original work in accordance with the Academic Integrity Policy in the 

***I’ve added the worksheet just in case link does not work***