Essay: Order Winner And Order Qualifier Strategies At British American Tobacco.

Background on British American TobaccoIn the current climatic condition of the global business environment, competition has become the order of the day as every business is trying to adopt strategies that can positively influence the performance of its goods and services in the market (Henzew 2011, p. 39). With technological advancements in business and stiff competition, Yoshikawa (2017) denotes that business organizations are continuously fa…