Decision-Making

How does the GIS help Wendy’s improve their decisions on store locations?

The Geographic Information System (GIS), Esri, is an important software because it increases the accuracy of Wendy’s decisions. It provides critical information about a new location in real time. Tapping a specific location on the map allows the users to obtain information about the potential risks and values associated with the place. Wendy’s can predict the volume of clients they could expect based on the traffic. It is also possible to determine whether the location will offer Wendy’s target market based on consumer demographics (Robbins & Coulter, 2018). Other critical aspects, such as the safety of the area, present competitors, and the commercial mix, facilitate the decision-making process.

Are the store location decisions certain or uncertain decisions?

The store locations’ decisions are certain due to the kind of information that the GIS provides. Suppose Wendy’s management were to conduct a physical assessment of the new locations. This would consume time, finances, and human resources. In addition, obtaining all the crucial information regarding the area would be impossible. Thus, the kind of information that the GIS provides is important in making accurate decisions. This conclusion takes into consideration Wendy’s data regarding these areas. Thus, the GIS information supplements the current data, facilitating efficient decision-making.

How can intuition contribute to Wendy’s decision-making process?

Business leaders have used intuition to make decisions. However, reliance on intuition can be faulty or successful. Based on the risk involved, the reliance on intuition should not be automatic (Bonabeau, 2003). For this reason, Wendy’s should not rely on their intuition solely to make the decision. The use of intuition should be accompanied by the information obtained through the GIS. This would reduce the chances of making the wrong decision.

References

Bonabeau, E. (2003). Don’t Trust Your Gut. Harvard Business Review.

Robbins, S. P., & Coulter, M. (2018). Management. London: Pearson Education.

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Decision-Making

Please read “Case Application 1: Where to Locate Next?” on page 69 of your text and answer the following: How does the GIS help Wendy’s improve their decisions on store locations?

Decision-Making

Are the store location decisions certain or uncertain decisions? How can intuition contribute to Wendy’s decision-making process?

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