Comcast Corporation

Comcast Corporation is an American telecommunications company with headquarters in Philadelphia, Pennsylvania. Comcast is a renowned provider of telecommunication services and competes with companies such as AT&T. The company serves at least 40 American states; its primary offerings in the market include entertainment programs, streaming devices, television subscriptions, home phone services, security surveillance for homes, cell phones, and internet connectivity, among others. Such services are offered under platforms such as Xfinity, NBCUniversal, and Sky (Comcast, 2022).

The company serves both individuals and businesses. For individuals, home surveillance, phones, subscriptions to television programs, films, animations, and streaming devices serve a variety of needs. On the other hand, internet connectivity, surveillance, and streaming devices serve various requirements for business clients. Either customer segment can use the company’s offerings.

Comcast has been accused of numerous injustices in its business operations. In August 2016, Comcast was fined for illegal charges that it added to its clients for equipment and services that it did not order. The fine was set at $2.3 million. At least one thousand clients complained of the incident. In addition, the customer service personnel have been accused of name-calling as they speak to clients (Wattles, 2016). The company’s customer service is wanting, an aspect that may affect its business success in the future.

Based on this current aspect of the company, Comcast could lose its clients as most choose to use other providers in the market for the same services and products. The loss of clients due to poor customer service and unjustified charges may negatively impact the company’s revenue. The adverse effects could lead to reduced sales volumes. Further, the customer base could also reduce significantly, especially if the business clients pull out and seek services from other providers.

References

Comcast. (2022). Xfinity. Retrieved from Comcast: https://corporate.comcast.com/company/xfinity

Wattles, J. (2016, October). Comcast hit with FCC’s biggest cable fine ever. CNN Business.

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Scenario
You are interviewing for a position as the director of strategic planning for a Fortune Global 500 company. To prepare for the interview, you research the company to understand its business and customer base. You want to be able to recommend tangible strategies the company can use to improve its market share or revenue. So, you decide to delve a little deeper into the company’s vision and long-term strategic goals and identify some obstacles the company may face in reaching these goals.

Comcast Corporation

Prompt
First, choose a Fortune Global 500 company from the following list.

Sanofi S.A.
Total S.E.
Deutsche Bank AG
Toyota Motor Corp.
Randstad N.V.
Comcast Corp.
Airbus S.E.
United Parcel Service Inc.
Use the Company & Industry Information section of the MBA Library Research Guide, the company’s website, and other resources to learn more about your chosen company.

Then, write a journal to describe the background and basic business information related to the company. Specifically, it would be best if you addressed the following rubric criteria:

Provide a brief company overview. Identify the company’s global headquarters and the primary products and services it offers.
Describe the company’s customer base. Does the company primarily serve businesses or individuals? Explain how.
Using events from the past year, identify at least one obstacle the company is currently facing or might face in the future that could impact its success.
Please explain how this obstacle might impact its revenue or market share.
Guidelines for Submission
Submit a 1- to 2-page Word document using double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more information on citations.