Case Analysis Background Reference: Business Analytics (2e). – James R. Evans. Pearson 2013 – ISBN: 9780132950619. Jamie Drout is interested in perceptions of gender stereotypes within beauty product advertising, which includes soap, deodorant, shampoo, conditioner, lotion, perfume, cologne, makeup, chemical hair color, razors, skin care, feminine care, and salon services; as well as the perceived benefits of