Applied Sciences COM3471- Weekly Assignment 2

Read Chapter 3

This assignment presents unique questions related to the text’s concepts, requiring APA citations to support your arguments. Furthermore, each response must be at least 150 words long.  

1.  Do we tend to approach mass communication with the same assumptions we use in face-to-face exchanges? Reflecting on your understanding of both forms of communication, discuss whether similar assumptions apply and provide examples to support your perspective. 

2.  What are some of the central debates concerning the relationship between people and machines? How do the ongoing discussions relate to your own experiences? 

3.  How does the concept of ‘using media as a tool’ apply in various contexts within your life or society? Please provide examples to illustrate how media can be utilized as a tool in different situations. 

4.  Why are uses and gratifications particularly crucial when examining mediated communication? Reflecting on your own media usage patterns, provide examples to highlight the importance of understanding how individuals utilize media to fulfill their needs and desires.