Evaluating Macro-environmental & Cultural Factors For Ingham’s Enterprise To Enter Malaysian Market With Frozen Food Essay.

DiscussionThe organizations in the developed countries are facing quite tough competitions from the local and other global companies in the market as a consequence of globalization. Due to this reason most of the companies decide to expand their business globally and enter the international market. The international market expansion needs to be done with a careful consideration of several significant factors such as the socio economic status o…