Strategic Communication Plan For Engaging Millennials In Esplanade

Company BackgroundEsplanade Theatres on the Bay or The Esplanade Theatre or The Esplanade is a centre of arts which is located near the Singapore River at Mariana Bay (Esplanade, 2017). The theatre consists of a huge seating capacity of 2000 and a seating capacity of 1800 in the concert hall. The Esplanade was official opened in the year 2002 in the month of October, by the then Singapore president S. R. Nathan. Esplanade is not an art centre …