Eastman Kodak’s Digital Strategy From 1992-2012

History of Eastman Kodak CompanyThe paper explores Eastman Kodak’s digital strategy from 1992-2012, lessons from its failures, an alternative strategy for its business, and lessons to be learned by other tech firms like Microsoft, IBM, Sony, and Walt Disney. The traditional photography industry has gone significant revolution from the last decades, which prompted companies to rethink their market strategies. The difference between the mode…