BP’s Handling Of The Oil Spill In The Gulf Of Mexico Was Disastrous.

Main ReportThe role of Public relations in the 21st Century continues to be an integral part of organizational success. Public relations is defined as the process of maintaining a favorable image before the customers, the public and all stakeholders  through sustainable mutual communication, ethics and values(Heath, 2013). The criticality of PR becomes even so central when a company is facing a crisis that may threaten its relationsh…