Essay: Marketing Planning For Apple Inc.: A Critical Evaluation Of E-commerce’s Role And Nature.

DiscussionIn this report on marketing planning of Apple Inc., the aim is to critical evaluate the role and nature of e-commerce within the contemporary marketing planning. An integrated marketing plan will be developed through using marketing mix and combining the estimation for the potential value generation which will consist of an overview for the company, their target audience, environment analysis, SWOT analysis, marketing objectives, mar…